Download Advertising Basics! (Response Books) by J Vilanilam PDF

By J Vilanilam

ISBN-10: 0761998101

ISBN-13: 9780761998105

This publication introduces the reader to a quick historical past of the evolution of advertisements on the planet and in India, together with: the commercial and social significance of ads; the position of ads organizations within the construction and dissemination of ads in the course of the media; and particularly, the sensible elements of purchaser servicing and duplicate production for various media

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Example text

However, the number of companies that put their trust not only in machines and personnel but in advertising, public relations and marketing strategies is on the increase in India. Many of those who subscribe to the new corporate philosophy believe that advertising, public relations, promotional and image-building activities have a substantial role in building the reputation of the company and in creating goodwill about the company, thus affecting the public’s judgement and attitude. They believe that in the long run, such activities would certainly pay.

Today, advertising builds brands and strengthens the economy through persuading the public to know more about products and services that were earlier unknown to them and make informed decisions on what to buy, when, where, and how best to modify their lives for the better. Today, TV commercials are produced for 30 seconds or 60 seconds, spending millions of dollars. Several million people are reached by these commercials which modify their living and working habits, if not immediately, at least later.

Some people watch some programmes or read some pages of newspapers whenever it is convenient for them. A media user is largely a capricious being. But there are times when a very large number of people use certain media at specific times of the day and/or night. For example, many thousands of people listen to the radio early morning, say between 6 am and 7 am. When the newspapers arrive, many of them turn off the radio and turn to reading. Some people read the paper even when the radio or the TV is on.

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