Assessment: The all-new Adweek positive aspects information and knowledge for advertising and marketing, media and advertisements pros that you simply can’t locate anyplace else. every one factor contains profiles and interviews with best newsmakers, opinions of scorching advert campaigns, the newest developments in print, electronic and advertisements and masses more.
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Recent examples include its “Unimpossible Missions” web ﬁlms, showcasing cool science and the company’s cuttingedge technology, and amusing recruitment ads about a millennial software developer MAY 23, 2016 | ADWEEK Our list would’ve been shorter. *VUNYH[\SH[PVUZ (UUL VU ILPUN UHTLK [V (K^LLR»Z 7V^LY 3PZ[ @V\Y PUÅ\LUJL VU ZVJPHS Q\Z[PJL [OLLU]PYVUTLU[V\YLJVUVT`HUK)HURVM(TLYPJHWVZP[P]LS`HɈLJ[ZV\Y^VYSK T H E P O W E R L I ST 97 ARIANNA HUFFINGTON H U F F I N G T O N : P E T E R YA N G The Hufﬁngton Post Adweek’s Brand Visionary for 2015, her site reshaped the media landscape—and won a Pulitzer Prize along the way.
Pittman made his name in the ’80s as part of the team that launched MTV. These days, he’s thinking outside the box, pushing iHeart ahead in an increasingly complex media world. One example: Last month, Pittman teamed with programmatic ad platform Jelli to make buying spots across iHeart’s radio properties more efﬁcient. 2 billion Employees: 2,200 Despite growing revenue by more than 25 percent 56 year over year, Pandora lost $169 million in 2015 while subscriber growth stalled. That precipitated the departure of CEO Brian McAndrews in April, with Westergren, 50, returning to the chief executive post he held from 2002-04.
6 billion Employees: 42,000 Powell, 61, is following the same recipe as other global food providers, vowing to remove artiﬁcial ﬂavors and colors from General Mills’ cereal products. He made sure parents got the message by launching an animated campaign last summer via McCann and production studio Buck. More recently, the company partnered with Xerces Society, a conservation group, to support bee populations by planting thousands of acres of ﬂowers on farms that supply oats for Honey Nut Cheerios.